How Media s Influence On The Future Media Production For...

This essay will be looking at how media text used to be and how it is now as a case study for this article Tarzan will be used. It will include how Tarzan become and what fans feel about the new Movie ‘The Legend of Tarzan’. Fandom and textual poaching will be used and it will explain how the story of Tarzan comic and the movie The Legend of Tarzan has changed. In fact it will include a reflection to the question whether my thoughts have changed through engaging with the case study research and weather there will be a potential impact in the future media production for Tarzan. Media used to be different from now it has changed in the past few years. One text is used in many platform and in different ways but the character usually remain the same. Fandom is not a new word it is in fact and old word that is hundred and thirteen years old, which was used to describe a fan group that supported sports. In nowadays in the twentieth century it has become well known for groups that are passionate with movie stars, music and movies such as Star Wars, Superman and Harry Potter. Fandom refers to collective fans that might have something in common such as same interest in games, same genre movies or even having the same hobby. Fandom can be a subculture because people in a fandom can feel very solid as a group. In a fandom only the keenest fans are counted in instead of everyone that enjoys a hobby in common. Fans of a fandom are very keen on all the details for example, ifShow MoreRelatedThe Walt Disney Corporation1698 Words   |  7 Pagestowards the production of popular culture for children and youth. Mà ¼ller-Hartmann suggests that â€Å"the animated films with their cute animations and music are especially important†¦since they speak directly to the emotions and thus, the sub-conscious. [Animation] works its audience magic purely on a purely subconscious level† (401). According to Towbin et al., â€Å"children’s development is influenced by many factors, including parents, teachers, and peers. [The] accumulated experience [of media exposure]Read MoreDisney, Racism, And The Renaissance Era2978 Words   |  12 PagesDisney, Racism, and the Renaissance Era. Disney is a multi-billion dollar industry. Originally founded by the Disney brothers, Walt and Roy E., the company has now become a world-wide phenomenon, diversifying its company into live-action film production, television, and theme parks. It surrounds us every day, in almost every way possible. More importantly however, the Disney industry is known to people world-wide as being one of the top leaders in children’s popular films and subsequently, storybooksRead MoreEssay on Digital Media and Society5371 Words   |  22 Pagesexam study Digital Media and Society Week 1 What this class is about†¦ * Humans exchanging meaning * Through messages, by innovating using devices originally intended for corporate and government data management... computers * The debates about emerging media * How these debates are important to you profession development * You are a†¦ knowledge worker Field labels * New communication technology * New media * Digital media Article: how is work changing? Read MoreDisney Pixar5473 Words   |  22 PagesPixar 2001 The Future of the Disney Alliance I. Introduction It was Monday morning, November 5, 2001. Steve Jobs, CEO of Pixar Animation Studios, had just finished reviewing the opening weekend box office receipts for Monsters, Inc., the latest theatrical release produced by the partnership between Pixar and Disney. He sat back and pondered the future of his company and its relationship with Disney. Jobs needed to consider the brand equity that Pixar had established through its recentRead MoreDisney Is A Global Industry4664 Words   |  19 Pagesimagination, for example, Mickey and Minnie Mouse, in many cases, is represented, serves as a representative for the Disney culture. These characters, in order to visit the country of their dreams, you can bring a lot of fans of this popular culture. Disney s culture also has become a successful American experience that passes from the West to the East. Everyone I knew that Disney is a theme park based on the American culture. The reason is, because of its globalization, it has adapted itself to combine theRead MoreCrossing the Chasm76808 Words   |  308 Pagesmeddle, as any number of my clients and colleagues will testify. The problem is, when you meddle, you get in deeper and deeper until God knows what you have, but it wasn’t what you started with. I have plenty enough opportunity to do that with future books, and I have enough respect for this one to try to stand off a bit. That being said, I did make a few significant exceptions. I eliminated the vii viii Preface to the Revised Edition section on using â€Å"thematic niches† as a legitimate

The Determinants Of Malaria In Sudan. The History Of Malaria

The determinants of Malaria in Sudan The history of malaria in Republic of Sudan can be analyzed to identify the current determinants of malaria risk. The main determinants of malaria is classified as purely demographic and population movement, Bio-medical and genetic factors, environmental factors, and socioeconomic determinant. Demographic and population movement: The significant associations were observed between malaria infection and selected socio-demographic characteristics of the study participants. The occurrence of malaria was found to be statically similar among men and women. As the MIS, (2012) observation stated that, there were major associations between malaria infection and selected socio-demographic characteristics. In the†¦show more content†¦falciparum) aggravates the problem and results in increased malaria morbidity and mortality (CDC, 2015). Environmental factors: Environmental factors impact on malaria in different region of Sudan. As WHO (2033) stated that, this situation is largely due to widespread water, about 13% is high rainfall woodland Savannah in southern Sudan, and the most rural houses were often located near the source of water, and the water contamination in the urban surface runoff and poor environmental sanitation. The presence of water for irrigation around villages and houses played a major role in determining the risk of malaria. The large reductions of malaria can be intention to the means largely based on vector control in the intense transmission areas particularly in epidemic areas (WHO, 2003). Socioeconomic factors: As the Roll Back Malaria, (2015), indicated the links between endemic malaria and socioeconomic factors, especially in rural areas and among displaced people in Khartoum state, is scarce. The survey had undertaken to estimate economic impact of malaria by focusing on prevention and treatment cost borne by households and the public health sector, also considered the income losses due to malaria morbidity as indirect cost of the disease. In the rural communities, the economy is heavily dependent on agriculture; many subsistence families who live in disease-stricken areas including those with a high burden of malaria are leading to reduce agricultural productivityShow MoreRelatedScope of Demography8788 Words   |  36 Pageslinking of parish church records, especially in France and Britain. In France and Geneva village studies have yielded data from as far back as the seventeenth century while E.A. Wrigley and R.S. Schofield (1981) have reconstructed English population history from 1541 to 1871. Demography has maintained its primary focus on population, births and deaths. All are definable within a fairly high degree of precision, a criterion about which demographers feel strongly. Interest has swung from mortality to fertilityRead MoreHistory of Indian Pharma Industry11902 Words   |  48 PagesCHAPTER: 1 INTRODUCTION History of Indian Pharma Industry The  Pharmaceutical industry  in  India  is the world s third-largest in terms of volume and stands 14th in terms of value. According to Department of Pharmaceuticals,  Ministry of Chemicals and Fertilizers, the total turnover of India s pharmaceuticals industry between 2008 and September 2009 was  US$21.04 billion. While the domestic market was worth US$ 12.26 billion. Sale of all types of medicines in the country is expected toRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesBrier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M

Formalist Literary Criticism Literatures Lit Essay Example For Students

Formalist Literary Criticism Literatures Lit Essay erary Criticism Formalist Literary Criticism Russian Formalism is driven by an interest in renewing or revitalizing the emotional experience of art through experiments with form. Art is not a mode of thought, but rather a way of feeling. Aesthetic shortcuts employed by artists may more effectively communicate a thought, but they also corrupt and ultimately destroy the artistic experience as well. Critics like Victor Shlovsky want to renew an audiences awareness of the ordinary, to make it extraordinary. The purpose of art is to impart sensation of things as they are perceived and not as they are known. ..Art is a way of experiencing the artfulness of an object; the object is not important (741). Because old forms have become stagnant, artists must strive to invent new strategies to slow the reader down, to disorient, or defamiliarize him or her. At all costs, art must avoid the audience being able to make sense of the whole aesthetic experience from a small selection of details. Formalists place an ethical duty on the shoulders of the artist to innovate and roughen poetic language. It is the journey through the text and not arriving at its ultimate destination which makes literature valuable and important. Works Cited Shlovsky, Victor. Art as Technique The Critical Tradition. Ed., David H. Richter, New York: St. Martins Press, 1989. .

Legal Discovery Memo free essay sample

I have also presented some additional matters for you to consider and some questions I would like you to think about that will hopefully assist your case. In some cases, courts will determine what is legitimate expectation of privacy when resolving disputes the Fourth Amendment protects people from unreasonable searches and seizures. This standard is applied when a Fourth Amendment applies only where an individual has a reasonable expectation of privacy in the place searched or the items seized. There is the presumption that a guest in a hotel or motel room has a reasonable expectation of privacy. However, this presumption may be overcome, a guest generally does not have a reasonable expectation of privacy in his hotel room after the rental period has terminated. Therefore, if the court finds that either of these conditions has been met, the court may determine if an individual has a reasonable expectation of privacy in a hotel room past check out time. We will write a custom essay sample on Legal Discovery Memo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As I stated above, a guest whose rental period has expired may still have a reasonable expectation of privacy. In order to make such a determination, the court takes into consideration various factors including [a] guest may still have a legitimate expectation of privacy even after his rental period has terminated, if there is a pattern or practice which would make that expectation reasonable. The court also considers the acknowledged that a warrantless search immediately after checkout time would be improper if the hotel, as most hotels do, had a pattern or practice of allowing guests some leeway regarding the checkout time. In making this determination, the court takes into consideration such factors as the length of time after check out, the check out policy of the hotel/motel, as well as the methods of law enforcement. The court also weighs the time that has elapsed since the guest checked in and paid for intended stay parent is also taken into consideration. There are several court cases that can assist us in understanding how the courts apply these factors. In one particular case parent is also taken into consideration. In this case, the defendant paying $28. 5 for a one night single occupancy stay; he failed to check out by the regular checkout time which was 12:00 p. m. the next day. This arrangement eventually resulted in the defendants companion deposited $100 with the front desk clerk as advance rental payment on the defendants account. The defendant believed that the $100 deposit, together with his initial $28. 45 payment, would secure for him the $106. 00 per week rental rate in lieu of the h igher daily rate. When the defendant was arrested after a report stated that his vehicle was stolen. The officers returned to his room to get his companion out of the room. Additionally, a complete search of the room was ordered without a warrant. Inside a closed dresser drawer the officers found a cloth bag secured at the top with a draw string. They opened the closed bag and found over two ounces of cocaine. As a result, the court found that the above factors constituted the defendants had a reasonable expectation of privacy in the motel room for three reasons. First, a few days earlier, when the defendant had stayed past check-out time, instead of evicting him the hotel permitted him to extend his stay and pay for the additional term of occupancy. Second, the manager testified that it was the motels policy to ask those guests staying past checkout time whether they would be leaving or extending their stay. It was not the motels policy to evict guests who were staying past checkout time for brief periods. Third, the defendant had given the hotel a large cash deposit, which may have led him to believe that he was paid up through the rest of the week. In another case, the court determined that although a reasonable expectation of privacy did exist in a motel room after check-out time, that expectation of privacy had been extinguished prior to the officers entering the room. The defendants began renting a room at the New Otani Hotel. The hotel left a message on the voice mail in the defendants room, reminding them of the noon checkout time. One defendant left the hotel before noon. However, shortly after noon, the executive housekeeper knocked on the door of the room to inquire when the remaining defendant would be checking out. The remaining defendant told her that he intended to stay until 12:30 p. m. The housekeeper told remaining defendant OK and said that she would tell the front desk. At 12:40 p. m. , the manager and six officers knocked on the room door and told remaining defendant that he was there to evict him. At that point, the police arrested remaining defendant and a search of his person yielded a baggie containing a substance resembling crystal methamphetamine. The court found that while the remaining defendant had a reasonable expectation of privacy beyond the noon check-out time, that expectation of privacy lasted only until 12:30 p. m. which was prior to the officers entering the room at 12:40 p. m. The court also found that the hotel practices extended the remaining defendant expectation of privacy in the room past check-out time but only until 12:30 p. m. Also, the housekeeper testified that the reason why the housekeeping staff did not tell guests to leave immediately at noon is because thirty minutes is . . . not that much difference. Thus, although the New Otani permits guests some leeway with respect to checkout time, the leeway time is limited. Further, the record supports the finding that remaining defendant stated only that he planned to remain in the room until 12:30 p. . The court also found that one of the defendants had left the room already. Finally, the hotels 10 a. m. reminder call of the checkout time, and the housekeepers noon visit, put the remaining defendant on notice that any extension past noon would be of limited duration. Therefore, it was determined that expectation of privacy had been extinguished prior to the officers entering the room. In yet anothe r case, the defendants did not have a reasonable expectation of privacy in their hotel room an hour after checkout time. The defendants were guests at a motel and that the guests were in the room past the 11:00 a. m. check-out time. At about 12:30 p. m. , with the managers consent, the officers went to the room to tell the occupants to either vacate the room or pay for an additional night. Just as the officers arrived at the room, the door opened and two individuals exited. While the door was open, one of the officers noticed one of the occupants of the room run into the bathroom. The officer entered the bathroom and noticed a vial of what he believed to be crack cocaine in plain view. The officer arrested the defendants and during a search incident to the arrest, the officers found a sock containing bags with crack cocaine. The court found that that in this case, there was no reasonable expectation of privacy for the following reasons. First, the defendants did not have a pattern or practice of staying past check-out time. Second, the motel had a strict policy of enforcing checkout times. The policy states that all guests must check out by 11:00 a. m. The manager testified that if guests do not check out by 11:30 a. m. the hotel contacts them and requests that they re-register or leave. The manager also testified that he has entered rooms and evicted the occupants when they stayed past 11:30 a. m. In addition, the manager testified that on several occasions he has called the police to assist him in evicting individuals who have stayed past 11:30 a. m. without paying for an additional night. It is important that you think about the factors the court considers, and how they apply to your case. We should continue to discuss the impact of witness testimony. Also, we should explore whether the motel had a policy to ask guests staying past checkout time whether they would be leaving or extending their stay and it was not the motels policy to evict guests who were staying past checkout time for brief periods. For instance, individuals stayed in your room for only five to ten minutes and left. A list of all individuals that visited and their length of stay would help determine your defense and set up a timeline of events? Please call and set up a time for us to meet so that we can further discuss your case. Sincerely, Shannon Yonkers Paralegal SSY/ssy

Shorewood Soups Issues

Abstract The report identifies and analyses the problem facing Shorewood Soups as it seeks to increase revenues from $100 million to $200 million, following a business-to-consumer strategy. It analyses the opportunities available and the threats facing the company. The report also offers a marketing mix strategy that includes the promotion of a refrigerated fresh soup product with gluten-free attributes.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More The paper then supports the recommendations with the resource-based view theory analysis. The following case study discussions assume that the business environment affecting Shorewood Soups remained the same as explained in the case study. It also assumes that there will be interdepartmental support for the project at the time of execution. Problem Question The company needs a consumer-packaged goods strategy that will al low it to increase its revenues significantly. The current strategy has supported the growth of the business by only concentrating on the Business-to-Business (B2B) approaches using the bulk foodservice and buck retain option. While maintaining this option for the current business revenues, the company must also find room for Business to Consumer (B2C) options as a way of filling the $100-million-dollar revenue gap that it envisaged to earn in the next five years. The business must find a way to introduce a packaged or packaged products to the market with its gluten-free brand, ensuring that it maintains current efficiency levels of the business and shore up profit margins to ensure that the five-year target for the overall growth of the business remains achievable. It implies that the marketing and sales team has to do a good job to ensure that the first and second-year performances of the business are supportive of a trend towards the achievement of the main objective. This requir ement highlights several factors that help to explain the problem that the company is facing. First, the company has almost exhausted its ability to improve the revenues for the current businesses. There is no structure and operating model that will take on the new retail branch of the business (De Assunà §Ãƒ £o 2008). The sales team and the marketing team have been successful at doing another type of business, and there is uncertainty whether the success will replicate to the proposed move of Shorewood Soups (Anselmsson Johansson 2007).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the minor problems that the company has include lack of brand personality, lack of existing structure to support the proposed CPG segment, and the development of an appropriate strategy that will support the new growth plan without introducing irrevocable problems for the existing business framewo rk and success of Shorewood Soups. As the company moves resources from its other operations and acquires new resources, it must be able to sustain growth momentum in the environment rather than pause and wait for the peak of revenue for the five-year point mark when the final evaluation would be due. Analysis of environment of Shorewood Soups According to the Porter’s five forces for competitive advantage, there are five critical forces that a business must look at when it is analysing its external environment. In Shorewood Soup’s case, the entry into the CPG market makes it a new entrant. Based on this understanding, its biggest concern is threats of substitutes, threats of other new entrants, threats of the existing rivalry within the market segment, and the bargaining power relations with buyers and suppliers. The table below helps to perform the analysis for Shorewood Soups. Table 1: Porter’s Five Forces Analysis for Shorewood Soups’ new business plan Force Effect Bargaining power of buyers Buyers are not organized in the consumer packaged goods segment. Therefore, they have limited power Bargaining power of sellers The company makes its soup, but suppliers are not organized for other operations requirements; they are many. Therefore, there is no major power held Threat of new entrants New entrants pose a big threat because they will be eyeing the same market segment. However, no notable new entrants have been identified. Threat of existing rivalry The existing rivalry is very high; this threat will remain high Threat of substitutes There are no notable substitutes of soup. There are also limited options for gluten-free products. Based on the analysis summarized in the table above, the external environment for Shorewood Soups is supporting the business’ new foray into the CPG market. Nevertheless, the threats and opportunities available are critical for influencing the successful strategy that the company has in place (Forlani, Mullins Walker 2002). The analysis only considers the new business segment. Notably, there is a projected double increase in the refrigerated fresh soup market segment, which accounts for less than 3% of all retail soup sales. New entrants may be eyeing the market (Gulati Oldroyd 2005). In the consumer retail segment, the threshold for new entry continues to decrease. A 3% market share with projected 50% growth will appear lucrative.Advertising We will write a custom case study sample on Shorewood Soups Issues specifically for you for only $16.05 $11/page Learn More Another important factor for this indication is that it is a consumer trend, rather than a producer trend; the demand is increasing. Another significant demand trend has been on ready-to-serve broth, whose demand has doubled from 2004 to 2009 to make it constitute 12% of all retail soup sales. These two market segments are the most lucrative based on Shorewood Soupsà ¢â‚¬â„¢ strategy, and that is why they form the biggest environmental variables for the company (Hansen, McDonald Mitchell 2013). The next section explains how these and associated factors influence the opportunities and threats to the company. Main marketing opportunities/threats A SWOT analysis framework will be useful in reviewing the marketing opportunities and threats facing Shorewood Soups, The SWOT analysis is a marketing theory that helps marketers to form a final objective of their project (Hauser, Tellis Griffin 2006). It highlights the strengths and weaknesses of a business, which also show its internal environment. It compares them to the opportunities and threats of the business, which make its external environment. The SWOT relies on the right questions being asked, and that is why it is often case specific. In this paper, the SWOT analysis is used to find out the external environment conditions for Shorewood Soups, concerning its intention to launch CPGs (Herbet-Mac caro Ottley 2012). Table 2: SWOT analysis for Shorewood Soup Strengths – Good product awareness/ brand reputation (30%) – Gluten-free branding – A strong marketing team Weaknesses – No internal structures for serving CPG market segment – Untested marketing strategy proposals Opportunities – Refrigerated fresh soup segment ready to serve broth – Convenient packaging to adapt to trends in increased convenience + healthy options – Gluten-free branding for CPG Threats – Market entry and an increase in product segmentation by dominant players (increased rivalry) such as Campbell As the SWOT analysis has shown above, there are significant opportunities and threats affecting the prospects of Shorewood Soups. First, the company has to consider launching its new consumer packaged goods product in the two categories earlier highlighted as the most lucrative (Williams, Kannan Azarm 2011; Åžeref, Carrillo Yenipazarli 2 015). They are growing segments of the market, driven by demand. Major segments of Shorewood Soups Discussion on types of research of the segments that would be needed to develop a marketing strategyAdvertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has to consider the level of patience that the consumers have with a new product. This will affect their willingness to try out the new product and stay loyal throughout its testing process in the market. It must also research to find out whether the targeted consumers are replacement buyers, or they are first time buyers. Other factors to consider in this case include the effect on product reputation that the new product quality and pricing will have on the company’s overall market and its specific market segments. The intention here is to achieve a comfortable level of certainty that allows the management to go ahead with the plan without risking jeopardizing its operations and any of the factors that are highlighted as areas for further research (Pedram Balachander 2015). Once the company goes ahead with its announcement of a new product for the consumer market, it will be signalling a change of strategy to consumers and its employees. The company may consider the interaction of the product and its target groups of consumers. It might go ahead with preannouncement to confirm these expectations and have them influence the major product and distribution, as well as marketing decisions. Besides, it will seek to estimate the right packaging look and size for its most popular product in the segment. It implies that first, there must be a decision made concerning the number of different brands to launch, and whether those brands will have a specific name or tag that associates or disassociates them with the rest of the company’s products (Su Rao 2010). Another issue worth looking at is the generational differences among consumers. Based on the preliminary strategy information presented in the case, the company will be targeting people who are in their late twenties and early thirties for its gluten-free consumer brand. Also, it might have to look at whether there are similarities and differences that are worth noting within the targete d years because they influence the effectiveness of a particular direct marketing strategy that it embraces. So far, the company is considering the use of consumer advertising, point-of-sale and merchandising materials, public relations and partnerships, website enhancements, demos, tastings and events, grassroots promotion, direct mail campaign, and social media. It must use the options according to their cost implication and their ability to achieve the expected sales outcomes (Yannopoulos, Auh Menguc 2012). While considering its financial position and projections as a factor for evaluating choices, the company needs to also research on the short-term or long-term nature of the respective marketing strategies (Van Tonder Mulder 2015). Lastly, the company needs research on resources that allow it to specialize and achieve competencies that ensure its products are superior to the companies across different consumer scales. Consumer tastes and preferences will need to be establishe d alongside the information presented in reviewing the competency of the firm (Hansen, McDonald Mitchell 2013). SMART objectives of the organization The concept of SMART objectives uses the mnemonic acronym to imply that objectives need to be specific, measurable, assignable/actionable, realistic, and time-related. The objective of Shorewood Soups is to increase its revenue from $100 million to $200 million in five years from the year 2009 to the year 2014 (Ke, Shen Li 2013). In addition, the objective will be realized through strategies implemented by the marketing division of the company. The division has been allocated funds for the project, and it will report to the executive on its progress on the project. The achievement of the objectives will be measured by the attainment of revenue growth, which conforms to a projection on reaching the target when the specified period ends (Herpen, Nierop Sloot 2012). The objective has to be realistic for it to conform to the SMART criter ia. In this case, the company has allocated funds and allowed the marketing division to bring new staff and resources to help (Jonas Roosen 2008). In addition, this division is the most spirited in the organization and its leadership will not change during the implementation phase of the project. Based on these facts, the projected increase in earnings is realistic. Besides, the product’s ingredients will affect the typical selling package for a consumer packaged goods segment for soups, as there is a substantial public health concern for gluten intolerance. Finally, the market share that Shorewood Soups takes out of the $5 billion allergen-free foods market value of 2008 can also measure the achievement of the goals. Explanation of proposed marketing mix strategy There are four factors worth breaking down in covering the marketing mix. They collectively form the marketing strategies. According to the 7Ps of marketing theory, which extends the 4Ps of marketing, a firm has to look at people, processes and physical evidence factors, in addition to product, place, price, and promotion (Liao, Chen Tseng 2009). The proposed product is a refrigerated fresh soup brand by Shorewood Soups. It will be distributed in supermarkets and other conventional stores that target shoppers seeking healthy alternatives to their food (Ke, Shen Li 2013). The product will be priced within the range of competing products that have a quality attribute, with the price difference being within the range of $1. The promotion strategy will be multifaceted. It will include five direct marketing options that will be influenced by the reception that the marketing team has with focus groups on its main consumer segments. These segments are the ones that have a substantial population of people seeking gluten-free substitutes as their food (Kulmala, Mesiranta Tuominen 2013). The people in charge of the new products will be the marketing team structured to influence operations at the com pany level and efforts of marketing in the field. Kevin O’Leary will head the team that is in charge of the new marketing strategy. He will coordinate efforts with operations and other divisions of the company to ensure that all aspects of the strategy are well funded and supported. He will manage conflicts among staffs in the implementation team (Lingelbach, Patino Pitta 2012; Lowe Alpert 2010). The processes involved in marketing will include announcements, product design, and promotion of the product during launch and after launch, collaboration with retailers and setting up of competitive strategies for ensuring that the product is visible and dominant in the target consumer groups (Lowe Alpert 2010). The products vary in the quality and functionality in comparison to the existing market conditions. These features will be the physical conditions for the product, including its gluten-free ingredients. In addition, the promotional strategies used will include aspects of tasting and merchandising to ensure that consumers are interacting with the physical product (Van Den Bulte 2000; Ngobo 2011). Justification of proposed marketing mix strategy for Shorewood Soups in overcoming the identified problem According to the above marketing mix strategy, there are several elements that will be considered for it to succeed. The case study provides information showing the relevance of the proposed options when used as part of the marketing mix (Tatikonda Montoya-Weiss 2001). First, the most lucrative products are ready-to-serve broth and refrigerated fresh soup. In the first case, the biggest company in the market, Campbell, is serving the segment. It uses an established brand name based on its licensing agreement with Wolfgang Puck Worldwide Inc. (Herbet-Maccaro Ottley 2012). This leaves the best option as the fresh refrigerated soup, given that the other options considered in the case are including non-desirable ingredients and, therefore, are less healthy . They are also less lucrative concerning market growth, given the existing market rivalry in the industry (Tan Cadeaux 2012). The best strategy is one that includes a product that is in a rapidly growing market. That way, new entrants like Shorewood Soups can capture their share of the market without having to displace the incumbents. The pricing was arrived at from the consideration that consumers would be sensitive to price. They would welcome a healthy alternative, but only when it is within their grocery shopping allowances. In this regard, it would be able to compete from a price point of view, as well as a quality and functionality aspect. The place for sale conforms to the popular way of distributing consumer-packaged goods. The case study notes that there are consumers looking for convenient and healthy alternatives (Herbet-Maccaro Ottley 2012). Such consumers will shop at healthy food stores and food segments in supermarkets. The rival products are also sold at these pla ces (Panigrahi, Ede, Calcich 2003). The options presented for promotion are also valid because the â€Å"gluten-free† brand is a growing niche product. It has loyal consumer groups that can serve as brand ambassadors and help the company to achieve its objective and still have lower promotion costs. Thus, targeting the groups in a direct manner in social media and testing exhibitions at supermarkets will be excellent strategies (Luo 2010; Olson et al. 2001). Evidence and theory to show the proposed strategy will work This paper used various theories of marketing to analyse the opportunities and threats of the business, as well as the elements of the marketing mix. According to the resource-based view theory of competitiveness, a firm can only compete in the long-term when it manages to sustain competitive capabilities that fulfil the value, rarity, inimitable, and non-substitutable elements. An understanding of the theory’s VRIN framework helps to analyse the proposed strategy critically. The proposed product is valuable and will, therefore, elicit demand from consumers. The marketing team behind the product is well experienced in doing things the hard way. The company culture is valuable to Shorewood Soups at the time of launching the new product (Herbet-Maccaro Ottley 2012). The rareness in the strategy proposed also helps it to contribute to the competitive capabilities of the firm. The proposal is to use new forms of marketing in combination with existing forms, such as giving out free samples. These resources are also available in the competition, but they cannot be ignored. Otherwise, the strategy would not work. In addition, there is the gluten-free brand that the company will be using. This branding will help to grow the brand’s personality of the Shorewood product (Swink Song 2007). Competing firms may opt to introduce new gluten-free products, but they will not have the same advantage as Shorewood Soups. The company makes its soup and has great control over the quality (Su Rao 2010; Othman Rahman 2014). It can promise consumers the best quality that its competitors will not match easily. The actual product comes in a refrigerated form, which is an acceptable way of storing fresh produce (Schà ¶n 2010). The product feature will help the company to sustain its other operations strategies, such as making bulk deliveries to retailers as though they were its clients (Teimoury Fathi 2013). The new marketing mix will fit into the existing structure well to create a unique blend that is non-substitutable in the short run. Companies seeking to copy the strategy must first achieve the other attributes of competition enjoyed by Shorewood, which will take them several years (Reffelt, Schmitt Meye 2013; Åžeref, Carrillo Yenipazarli 2015). Discussion of implications envisaged for the implementation of the proposed strategy The company’s marketing division will adopt a new structure when implementing the strategy. There will be a need for an independent team that has access to other departments and works according to the objectives of the project. The team will have less stringent rules to allow it to experiment with various options within the objectives and project deliverable parameters (Amini Li 2015). As the team interacts with the project features, it will gain more knowledge about the task and be able to make informed decisions. The decision-making elements and tradition of the firm will need to change to accommodate this new approach (Calantone, Drà ¶ge Vickery 2002). Overall, the company will be making new processes and using change implantation strategies for its internal operations, in addition to the marketing strategies that have been explored in this report (Reffelt, Schmitt Meye 2013). Reference List Amini, M Li, H 2015, ‘The impact of dual-market on supply chain configuration for new products’, International Journal of Production Research, vol 53, n o. 18, pp. 5669-5684. Anselmsson, J Johansson, U 2007, ‘Corporate social responsibility and the positioning of grocery brands; An exploratory study of retailer and manufacturer brands at point of purchase’, International Journal of Retail Distribution Management, vol 35, no. 10, pp. 835-856. Calantone, R, Drà ¶ge, C Vickery, S 2002, ‘Investigating the manufacturing–marketing interface in new product development: does context affect the strength of relationships?’, Journal of Operations Management, vol 20, no. 3, pp. 273-287. 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Herbet-Maccaro, KA Ottley, G 2012, ‘Shorewood Soups: To B2C or Not to B2C’, Babson College. Herpen, E, Nierop, E Sloot, L 2012, ‘The relationship between in-store marketing and observed sales for organic versus fair trade products’, Marketing Letters, vol 23, no. 1, pp. 293-308. Jonas, A Roosen, J 2008, ‘Demand for milk labels in Germany: organic milk, conventional brands, and retail labels’, Agribusiness, vol 24, no. 2, pp. 192-206. Ke, TT, Shen, ZM Li, S 2013, ‘How inventory cost influences introduction timing of product line extensions’, Production and Operations Management, vol 22, no. 5, pp. 1214-1231. Kulmala, M, Mesiranta, N Tuominen, P 2013, ‘Organic and amplified eWOM in consumer fashion blogs’, Journal of Fashion Marketing and Management, vol 17, no. 1, pp. 20-37. Liao, S-H, Chen, Y-N Tseng, Y-Y 2009, ‘Mining demand chain knowledge of life insurance market for new product-development’, Expert Systems With Applications, vol 36, no. 5, pp. 9422-9437. Lingelbach, D, Patino, A Pitta, DA 2012, ‘The emergence of marketing in Millennial new ventures’, Journal of Consumer Marketing, vol 29, no. 2, pp. 136-145. Lowe, B Alpert, F 2010, ‘Pricing strategy and the formation and evolution of reference price perceptions in new product categories’, Psycho logy and Marketing, vol 27, no. 9, pp. 846-873. Luo, X 2010, ‘Product competitiveness and beating analyst earnings target’, Journal of the Academy of Marketing Science, vol 38, no. 3, pp. 253-264. Ngobo, PV 2011, ‘What drives household choice of organic products in grocery stores?’, Journal of Retailing, vol 87, no. 1, pp. 90-100. Olson, EM, Walker, OC, Ruekerf, RW Bonnerd, JM 2001, ‘Patterns of cooperation during new product development among marketing, operations and RD: Implications for project performance’, Journal of Product Innovation Management, vol 18, no. 4, pp. 258-271. Othman, C Rahman, MS 2014, ‘Investigation of the relationship of brand personality, subjective norm and perceived control on consumer’s purchase intention of organic fast food’, Modern Applied Science, vol 8, no. 3, pp. 92-106. Panigrahi, B, Ede, FO Calcich, S 2003, ‘A comparison of test marketing practices of large and small consumer goods manufacturing firms’, Management Research News, vol 26, no. 6, pp. 1-20. Pedram, M Balachander, S 2015, ‘Increasing quality sequence: When is it an optimal product introduction strategy?’, Management Science, vol 61, no. 10, pp. 2487-2494. Reffelt, U, Schmitt, B Meye, A 2013, ‘Marketing function and form: How functionalist and experimential architectures affect brand personality’, International Journal of Research in Marketing, vol 30, no. 3, pp. 201-210. Schà ¶n, C 2010, ‘On the product line selection problem under attraction choice models on consumer behavior’, European Journal of Operational Research, vol 206, no. 1, pp. 260-264. Åžeref, MMH, Carrillo, JE Yenipazarli, A 2015, ‘Multi-generation pricing and timing decisions in new product development’, International Journal of Production Research, vol. 53, no. 21, pp. 1-19. Su, M Rao, VR 2010, ‘New product preannouncement as asSignaling strategy: An audienceâ € specific review and analysis’, Journal of Product Innovation Management, vol 27, no. 5, pp. 658-672. Swink, M Song, M 2007, ‘Effects of marketing-manufacturing integration on new product development time and competitive advantage’, Journal of Operations Management, vol 25, no. 1, pp. 203-217. Tan, LP Cadeaux, J 2012, ‘Intra-category competition, entry probability, and private label share; Evidence from organic food retailing in Australia’, Asia Pacific Journal of Marketing and Logistics, vol 24, no. 3, pp. 414-432. Tatikonda, MV Montoya-Weiss, MM 2001, ‘Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance’, Management Science, vol 47, no. 1, pp. 151-172. Teimoury, E Fathi, M 2013, ‘An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a qu euing approach’, International Journal of Production Research, vol 51, no. 18, pp. 5576-5596. Van Den Bulte, C 2000, ‘New product diffusion acceleration: Measurement and analysis’, Marketing Science, vol 19, no. 4, pp. 366-380. Van Tonder, EM Mulder, D 2015, ‘Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels’, Communication, vol 41, no. 1, pp. 131-151. Williams, N, Kannan, PK Azarm, S 2011, ‘Retail channel structure impact on strategic engineering product design’, Management Science, vol 57, no. 5, pp. 897-914. Yannopoulos, P, Auh, S Menguc, B 2012, ‘Achieving fit between learning and market orientation: Implications for new product performance’, Journal of Product Innovation Management, vol 29, no. 4, pp. 531-545. This case study on Shorewood Soups Issues was written and submitted by user Darth Maul to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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